Viewers aren’t just watching programs, however – they’re also interacting. (Twitch regularly hosts charity events – in 2015, its community raised $17.4 million for over 55 charities.) In November, thanks in part to the launch of Twitch Creative and the ExtraLife Charity event, Twitch saw its peak number of concurrent broadcasters with 35,610 streaming programs. Still, the bread-and-butter for Twitch is its gaming videos, which are most popular in the U.S., Canada, Brazil, the U.K., France, Germany, Sweden, Poland and Taiwan, the company says.Īt times, viewers from around the world are tuning in to watch events on the network, which led to peak usage on Augwhere 2 million-plus viewers came to watch ESL One: Cologne 2015 and Legends NA LCS Finals in one weekend. In addition, the company decided to keep videos from “Joy of Painting’s” Bob Ross on the air after a special event drew in 5.6 million viewers. Many of Twitch’s broadcasters were throwing this sort of content into their channels, but it had been harder to discover until the launch of Twitch’s “creative” vertical last fall. And, more recently, that includes non-gaming content as well, given that the network has been experimenting with expansions into “creative” videos adjacent to the gaming space, including things like painting, illustrations, songs, costumes and even glass blowing. (Twitch cites this figure using comScore data). Twitch also says that its users watch 421.6 minutes of programming per month, which is far higher than YouTube’s 291 monthly minutes. However, it would say that it has 8.5 million daily active users – up 20 percent since 2015. The company had previously announced having over 100 million users, we should point out, but chose not to update that figure at this time. And those users are heavily engaged with the site, watching more minutes of video every month than the average YouTube user. Though the company didn’t disclose how many total users it has, it did note that it averages over half a million concurrent viewers who tune in to watch videos from its 1.7 million monthly broadcasters. Today, the company released figures that paint of picture of its user base and how deeply they engage with Twitch’s content. Twitch, the Amazon-owned video game streaming site, has been growing in popularity as more of today’s younger users look to online video instead of traditional television for entertainment.
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